Knowing the influence of a brand on social networks is critical to know if online marketing strategy in this media is working or if you need to do some changes.
Fortunately, there are several tools that can help you measure the influence of both people and brands in different social networks. Remember that when measuring the influence of your brand in this media, you will understand what you can improve and keep learning to better promote yourself through these platforms.
Klout: It is the best known of all and is very easy to use. It is a free tool as a web application that measures social influence through social networks. Klout has become so popular that other social media management tools like Hootsuite has integrated on its products this score. This platform works with the following social networks: Facebook, Twitter, Google+, Instagram, Foursquare, YouTube, Tumblr and WordPress. Its operation is based on measuring a number of factors (they say that more than 400) of social networks that you sync, and gives your brand a score between 0 and 100 that determines the social influence it has.
Tweet Level: This application also measures the credibility and reach of your Twitter account. In addition to knowing your brand influence, you can also find scores of other people or companies. The rating will be from 0 to 100, as well as other forms of punctuation such as loyalty or your followers’ commitment. Highly recommended!
My Web Career: This tool is very different because it is not based on statistics, but analyses the data from your different social networks accounts along with the search results. You can visit the career score of your brand, based on the size of your network, your presence in social networks, and the strength and reliability of your connections.
Visibli: Very useful to know the popularity of links posted on Facebook and Twitter. One of its features we like is the ability to know the type of profile of those who share your content.
HowSociable: Influence analysis tool for brands. Although no need to register, giving you option to register and pay to unlock all their options. Very useful to measure the impact of your brand online.
With the help of these five tools it will be easy to determine the degree of influence of your brand, and even find influential and expert users.