Facebook-owned Instagram has surged to over 12 million users in Spain, up 66 percent on the year-earlier period. The social network's Spanish account, @InstagramEs, has grown to 2.3 million followers since its launch two years ago and Spain generates 150 percent more stories than the global average.
The platform already has a total of 700 million users worldwide. This data has been provided by Mike Krieger, co-founder and CTO of Instagram, on his first official visit to Spain.
Spain has been one of the most active countries when using Instagram Stories, a function launched last year that allows to publish photos and videos that are maintained for a maximum of 24 hours.
"Since the launch of Instagram Stories last year, the community in Spain has become one of the first to use it in an exciting way. The Spanish community has understood the format from the beginning and has become one of the biggest producers of Stories of the world, creating a 150% more Stories per user than the general average”.
Krieger has also said that the growth of the number of instagrammers in Spain supposes a business opportunity for the advertisers. According to data made public by Krieger, 80% of the community follow business in Instagram, and 60% say that they discover products and services on the platform.
In addition, according to the company's data, in the last month more than 120 million instagrammers visited the web, consulted addresses, called or sent an email or a direct message to know more about these businesses.
Krieger also has present the project #GenInstaTakeover, an initiative that focuses on the most inspiring young people in Spain. This initiative brings together young Spaniards with brands, NGOs and the media, among others, allowing them to take control of these high-profile Instagram accounts for a day, and share their stories.
Some of the media that have joined the initiative are El País, Cosmopolitan, Gonzoo and LOS40.