- TECHNOLOGY -

OUR OWN PROPRIETARY SOCIAL DSP: ADAM

ADAM is our proprietary technology for social media advertising, providing an interface which allows us to buy digital media across multiple inventory sources through real-time bidding (RTB).

ADAM is more than just a demand-side platform (DSP) to buy inventory in social media. It is also an intelligent and intuitive tool developed in-house to help our team of professionals around the world design, manage and optimize social media advertising campaigns and generate detailed reports for the most demanding clients.

ADAM PROVIDES

  • Sophisticated ad campaign design
  • Intuitive dashboards, enabling quick and accurate decisions to optimize campaigns
  • Improved campaign management
  • Tracking report to inform by topics
  • The best optimization techniques
  • Detailed and actionable reports

To summarize, ADAM provides the best return on investment for social media ad campaigns.

And, thanks to ADAM, we have been a Facebook Marketing Partner since 2010 and a Twitter Marketing Platform Partner since 2014.

ADAM FOR FACEBOOK

  • A/B testing
  • Delivery tracking
  • Multivariable analysis
  • Advanced reporting
  • KPI analysis
  • Block edits
  • Advanced filter system
  • Rule-based system
  • Learnings and takeaways

ADAM FOR TWITTER

  • Create multiple ads
  • Process multiple campaigns and accounts
  • A/B testing
  • Maximum budget optimization
  • Automatic campaign programming
  • Multivariable analysis
  • Block edits
  • KPI tracking
  • A single Excel report spreadsheet
  • Learnings and takeaways
Contact Us

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