A Decade of Adglow

Adglow is ten years old! Since our foundation in 2008 we've been on an incredible journey - one that has taken us around the world, given us new friends, and taught us so much.

This is the story of Adglow

To celebrate 10 years of Adglow, we've trawled through the archives and gathered some memories from the past. We hope you enjoy reading about the Adglow journey so far, as much as we've enjoyed being a part of it!

Adglow 2008

2008

RED CPA is born

The Adglow story begins on Calle Princesa in Madrid, with these four computers, a monitor and a keyboard. The five original Adglowers - Juan, Jorge, Adolfo, Victor and Quique - joined together and started a company called RED CPA, with no idea that ten years later they would still be together running a global digital and social advertising business called Adglow.

2009

RED CPA becomes ADTZ

By 2009 the fledgling business has rented a new office - complete with wooden walls and metal filing cabinets - and grown from 5 people to 9. The name had changed too - from RED CPA to Adtelligenz. It would still be a little while longer before we became Adglow.

Even in the early days, Adglow felt like a family. Here’s one of the earliest photos we could find of a ‘work family’ meal together with the expanded ADTZ team. Together they established a tradition that continues to this day - of sharing and celebrating wins (and pizzas) together.

Adglow 2009
Adglow 2009

2009

RED CPA becomes ADTZ

By 2009 the fledgling business has rented a new office - complete with wooden walls and metal filing cabinets - and grown from 5 people to 9. The name had changed too - from RED CPA to Adtelligenz. It would still be a little while longer before we became Adglow.

Even in the early days, Adglow felt like a family. Here’s one of the earliest photos we could find of a ‘work family’ meal together with the expanded ADTZ team. Together they established a tradition that continues to this day - of sharing and celebrating wins (and pizzas) together.

Adglow 2010

2010

New offices, new partners

By 2010 Facebook had realised the massive potential of its advertising offering, and ADTZ was proud to be among the world’s first official Facebook marketing partners. As we continued to grow, it was also time for another office move. This time to the ‘originally’ decorated 60’s themed space you can see in these photos.

Here’s the ADTZ team in their new office space. By this point we were already starting to establish a name for ourselves in the quickly-growing Spanish digital advertising industry.

2011

ADTZ starts to expand

By 2011 ADTZ was ready to go international. The founding partners, Juan and Jorge, hired Ricardo Reis to head up our expansion into Latin America, starting in Brazil. Shortly afterwards, we were joined in Mexico by Sol Arnedo. ADTZ was becoming a global business!

Adglow 2011
Adglow 2011

2011

ADTZ starts to expand

By 2011 ADTZ was ready to go international. The founding partners, Juan and Jorge, hired Ricardo Reis to head up our expansion into Latin America, starting in Brazil. Shortly afterwards, we were joined in Mexico by Sol Arnedo. ADTZ was becoming a global business!

Adglow 2012

2012

A bigger team

Another year had passed and another office-move was required to accommodate our growing operations at head office in Madrid. The digital industry was booming and ADTZ was expanding faster than ever.
With more people, came more opportunities to socialise and build friendships. Here’s the team celebrating another successful project with some drinks at a local bar.

2013

Catching the LATAM bug

In 2013 our global expansion continued with new office openings in Bogotá. Juan Carlos Ruiz joined the company to head up our operations in Colombia. With this development, we became the largest FMP in Latin America.
Paloma joins the company. Our favorite assistant will go on to become the official toastmaster of any and every special Adglow occasion :)

Closer to our home in Madrid, 2013 also saw us start to host events with clients and partners.

Adglow 2013
Adglow 2013

2013

Catching the LATAM bug

In 2013 our global expansion continued with new office openings in Bogotá. Juan Carlos Ruiz joined the company to head up our operations in Colombia. With this development, we became the largest FMP in Latin America.
Paloma joins the company. Our favorite assistant will go on to become the official toastmaster of any and every special Adglow occasion :)

Closer to our home in Madrid, 2013 also saw us start to host events with clients and partners.

Adglow 2014

2014

A Tweeting of minds

Six years since inception, and in 2014 ADTZ launched another partnership with a noteworthy digital advertising platform - this time we were delighted to become an official Twitter ads partner.

After so much expansion in Latin America over the last 3 years, it was time to open up in a new European market. Italy was the next destination in our expanding network - Sacha Monotti joined as our Italian head and started building a new team in Milan.

2015

Consolidation & celebration

By 2015 Adglow had been in business for 7 years, with offices in Spain, Mexico, Colombia, Brazil and Italy. We were official advertising partners with Facebook and Twitter, and had grown from 5 employees to 140. Here we are taking a moment to celebrate!

Adglow 2015
Adglow 2015

2015

Consolidation & celebration

By 2015 Adglow had been in business for 7 years, with offices in Spain, Mexico, Colombia, Brazil and Italy. We were official advertising partners with Facebook and Twitter, and had grown from 5 employees to 140. Here we are taking a moment to celebrate!

Adglow 2016

2016

World, meet Adglow

In 2016 ADTZ continued its global expansion with the acquisition of London based social media ad company, Glow Digital. The two businesses became one, with a new name - ADTZ became Adglow.
The newly-named Adglow was still eager to explore opportunities in the diversifying social advertising ecosystem. In 2016 we became an official Pinterest advertising partner, expanding our channel portfolio still further.

And a few short months later, Adglow also became an official advertising partner to Snap. By this point, we could truly call ourselves social advertising experts, with official partner status to Facebook, Instagram, Twitter, Pinterest and Snap.

2016 was an incredibly busy year at Adglow. As well as our new London operation, and new partnerships with Snap and Pinterest, we also embarked on a new partnership with Amazon.

Adglow had never been growing faster. Once again we had to look for a new home to fit our expanding staff. This time we relocated to a new space opposite the hallowed turf of the Real Madrid football stadium. We closed 2016 with more global offices and 3 new advertising partners to our name - not bad for a year’s work!

2017

Global expansion

By 2017 Adglow had expanded operations in Asia, Canada, the USA and South Africa. Our global network now stood at 15 countries, running campaigns in 6 different languages for advertisers from all around the world.

By the end of 2017, the dreams of our five founding Adglowers had become an incredible reality which exceeded their wildest expectations.

Adglow 2017
Adglow 2017

2017

Global expansion

By 2017 Adglow had expanded operations in Asia, Canada, the USA and South Africa. Our global network now stood at 15 countries, running campaigns in 6 different languages for advertisers from all around the world.

By the end of 2017, the dreams of our five founding Adglowers had become an incredible reality which exceeded their wildest expectations.

Adglow 2018

2018

Celebrating our first decade

Adglow is ten years old. We employ more than 300 people around the world. We have delivered hundreds of thousands of campaigns for thousands of advertisers globally. Adglow is a global business, made up of unique local operations - each is different, but each is connected by the special culture that has been a part of Adglow since day 1.



Join In Our Birthday Celebrations

We're posting more #Adglow10 content throughout October. Keep the celebrations going and take a look at some of the latest:

Adglow-cool-dudes

Birthday Reflections from the Team

Hear from the people who make Adglow tick on our tenth birthday.

Read the blog post now

adglow-birthday-cake

Birthday Cards From Our Friends

No birthday is complete without a birthday card full of greetings from your friends. 

Check out our birthday cards now

Juan-y-jorge

Thoughts from Adglow's Founders

They've worked together for a decade. So what have the directors of Adglow learned from their great adventure?

Read our Director's Thoughts Now

writing-letter

An Open Letter from the CEO

Adglow's CEO, Juan Dominguez, put pen to paper to write an open letter on Adglow's birthday.

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