How to take full advantage of Custom Conversions

Custom conversions are a new method to obtain information about conversions in your website more specifically, and thus optimize your ads further to ensure its success by targeting custom audiences making up your site visitors even more.

With ADAM, our own optimization and management software for social media campaigns, Custom conversions are perfect for when you’re running a campaign with a website conversions objective, as it allows you to track specific users as they convert on a given web page.

Custom conversions reach where standard events cannot. If you want to follow up users who have seen or bought your products, you can use a standard event to track these actions. But if you wish to keep count of users who have seen pages of specific products, or specific actions in your page, the best way to achieve this is choosing the URL option when creating your custom conversion.

Tracking the page of a specific product you can know which users have reached a certain page undecided without buying anything, and address them in your next ad, more optimized, to get those interested clients.

A more accurate follow-up of your site visitors

Thanks to custom conversions you can follow up a website whose url contains the word you decide or said url is equal to that one you determine. You can also follow up by event.

You can even select from among the different categories which ADAM offers you (Add to Cart, Purchase, etc.) later on to help Facebook optimize your ad according to your target.

If you want to know more of the custom conversions, do not hesitate to contact us!