What Everyone Ought To Know About Mobile Measurement Partners

By Marketing Team

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Many advertisers only know of the existence of Facebook Marketing Partners but are unaware of the benefits provided by Mobile Measurement Partners.

MMPs are external platforms for Facebook which offer advanced metrics of app installs as well as metrics on the consumer behavior within an app once it has been downloaded through a Facebook ad.

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By using the services provided by a MMP you can obtain deeper insights of your campaign than by only analyzing those metrics that Facebook provides. Furthermore, MMPs deliver other data, such as attribution, lifetime values, ROI, analysis between acquisition channels, downstream conversions, etc.

ADAM has integrated two of the most powerful MMP from the market: Appsflyer and Adjust. As a result, you can view all the metrics generated by your MMP and optimize for them so you can accomplish your clients objetive.

You can see all these metrics in one single ADAM report.

Start enjoying the potential of Mobile Measurement Partners in ADAM and don’t miss any more metrics!