Tapping into Facebook Trends on Valentine’s Day

By Pooja Kanabar

Valentines day is a holiday that’s celebrated by millions of people across the globe, and social is full of messages from users celebrating affection, heartbreak and the power of love.

If you want to make an impact with your Valentine’s day messaging this year, these interesting 2017 Facebook trends will help you to refine your strategy.

WIN HEARTS WITH MOBILE

91% of conversations, posts, videos and shares on Facebook happened via mobile.

Key takeaway: 
Consider how users can discover your brand on mobile with optimised advertising campaigns.

TOP CONVERSATIONS

From date nights to anti-valentine’s day posts, Facebook users whispered sweet nothings about:

44% were feeling the love and talked all things romance
17% talked about their loved ones
11% talked about date night plans
9% talked about relationship status and proposals
5% talked food and drink
4% talked about anti-valentines day

Conversations on Facebook on Valentine’s day grew by 1.70 times in 2017 compared to 2016!

Key takeaway: Consider what is top of mind for your demographics and tap into what your audience is talking about with tailored content.

TIMING IS EVERYTHING

71% of comments happened on Valentine’s day
15% happened approximately 3 days before Valentine’s day
4% happened the day after Valentine's day

Key takeaway: Leverage the Valentine's day build up with strategic advertising before and after Valentine's day.

PEOPLE WERE LOVING THESE HASHTAGS

#Family #ValentinesDay2017 #HappyValentinesDay #ValentinesDay #Love #Beautiful #Vday

Key takeaway:
Find out what hashtags your audiences are using and join the conversation.

Source: Facebook for business
 
If you’d like to find out how Adglow can help your brand win hearts, speak to one of our social ninjas here
  

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