CASE STUDY
Creating an appetite for pizza

PizzaHut_blanco
21.5%

Sales Increase
30%

CPA Reduction
20%

CPM Reduction

Client

Global pizza chain Pizza Hut has over 16,000 restaurants located in 100 countries, spread across five continents.

Goal

Pizza Hut wanted to run social advertising campaigns to increase store visits and driving sales in Brazil.

StrategyPizza_Hut_Gif

Adglow worked with Pizza Hut to develop and implement an advertising strategy focused on increasing online and in store sales.

Adglow set up a geolocalized campaign to ensure ads were served to audiences located within a specific radius of Pizza Hut branches across 5 Brazilian regions and 57 cities.

The Facebook store visits ad format along with location specific calls-to-actions, maps and text all played key roles in helping Pizza Hut reach their sales objectives.

The geolocalized campaign allowed us to measure the impact of each campaign, to understand which customers saw our message, which sales channel they went to and which products they bought. All of this generated a 21.5% increase in sales at the franchisor's stores.

Antonio Marchese - Marketing Director at Pizza Hut Brazil
MORE SUCCESS STORIES

ACCESS THE FULL FUNNEL SOCIAL ADVERTISING WEBINAR

Social Advertising and the Full Funnel

Access our deep-dive training materials to find out how you can make social advertising work harder for you at every step of the marketing funnel

ACCESS THE WEBINAR

Full Marketing Funnel