A digital-first generation, Millennials rely on social media to share content with their peers, promote the things they love and get closer to their favourite brands.
If your brand wants to influence the purchase decisions of a Millennial audience, social provides you with limitless opportunities to do just that.
Find out how in our infographic below:
Millennials grew up immersed in technology, and the above stats should give you an insight into the significant role that social plays with their buying decisions.
If you want to find out how we can help you to craft a Millennial-friendly social advertising strategy, click here.