Digital Advertising Campaign Audit

Account configuration & structure

We examine your ad account setup from the ground up to identify any structural inefficiencies that could hamper campaign success.

Tracking & attribution

We review how your campaigns track engagement, conversions, and post-conversion activity - is your tracking & attribution configured to ensure you get the complete picture of user behaviour and campaign results?

Creative suitability

Our consultants perform a creative review for every relevant campaign in the account to evaluate the effectiveness of your ad creative for the campaign objective.

Bid strategy & budget

We look at how your bid strategy and overall campaign budget correlates to campaign performance, and explore potential improvements including different buying models, altered bids, and differing budgets.

Ad product selection & execution

We report on your campaign ad product selection and how it relates to overall objective achievement. Where applicable, we propose improvements to ad product execution or alternative ad product selections.

Targeting

We inspect your audience targeting, keywords, interests and profiles targeted, and explore how alternative approaches could further improve campaign results.

Metrics

We take a comprehensive view of your campaign metrics including overall performance, user engagement, post-conversion performance and more.