An impartial expert report on your existing digital advertising activities.
Adglow campaign audits give a comprehensive report into the quality of your existing digital advertising campaigns. Our consultants take an in-depth look at each platform in turn and review your organisation’s current and recent campaigns to determine areas for potential improvement.
Adglow's extensive campaign audit service examines and reports on key areas impacting campaign performance in turn:
Account configuration & structure
We examine your ad account setup from the ground up to identify any structural inefficiencies that could hamper campaign success.
Tracking & attribution
We review how your campaigns track engagement, conversions, and post-conversion activity - is your tracking & attribution configured to ensure you get the complete picture of user behaviour and campaign results?
Our consultants perform a creative review for every relevant campaign in the account to evaluate the effectiveness of your ad creative for the campaign objective.
Bid strategy & budget
We look at how your bid strategy and overall campaign budget correlates to campaign performance, and explore potential improvements including different buying models, altered bids, and differing budgets.
Ad product selection & execution
We report on your campaign ad product selection and how it relates to overall objective achievement. Where applicable, we propose improvements to ad product execution or alternative ad product selections.
We inspect your audience targeting, keywords, interests and profiles targeted, and explore how alternative approaches could further improve campaign results.
We take a comprehensive view of your campaign metrics including overall performance, user engagement, post-conversion performance and more.
Adglow is an accredited advertising partner to the world’s largest digital advertising platforms. Our campaign audits are conducted in a timely manner by experienced professionals with in-depth knowledge of digital and social advertising.
We check dozens of key points to give an exhaustive account of your current advertising programme.
Conducted by experts
Our team of consultants have hundreds of hours of experience managing digital and social ad campaigns for the world’s biggest brands and agencies.
Focused where you need it
Before conducting the audit, our consulting team will take a brief on specific questions your organisation seeks to answer.
Clear and informative
Audit reports are presented in a clear and straightforward format, with illustrative visuals and direct, jargon-free language.
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