BIMBO - Sync social ads with TV & Sport during the World Cup 2018
By Eduardo Jura
The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness. BIMBO, the global leader in the baking industry wanted to take advantage of this massive event and work with Adglow to leverage innovative social advertising technology to increase their brand reach and engagement.
Adglow developed a bespoke ‘Platinum SWAS World Cup campaign’ which integrated social ads with TV and Sport Sync to maximise exposure during the World Cup. Using cutting edge technology, Adglow synchronized Bimbo’s social advertising campaigns in real-time with their own TV ad slots running in the lead-up to, during and after the tournament, as well as using key World Cup matches to trigger their Facebook ads.
To find out how Adglow reached more than 20 millions users and get more details of the campaign, please read the full story.