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2019 FIFA Women's World Cup: the biggest social media trends for brandsThe Financial Times called 2019 ‘a pinnacle moment for women’s football’, and rightly so. With increasingly large sponsorship deals, bigger audiences, more media attention and higher commercial...
#DES2019 Recap - The power of CRMOn Wednesday, 22nd May we headed to Madrid's IFEMA for this year's Digital Enterprise Show. The event, currently on its 4th edition is currently the world's leading trade show dedicated to Digital...
#AWLATAM Roundup - the CRM at the Heart of Customer AcquisitionI was glad when AdWeek invited me to speak at #AWLATAM 2019 last week. And not only because Mexico City is one of my favourite places in the world to visit.
Christmas Marketing Clichés That Just Don't Cut ItFew moments strike fear into the heart of the modern marketer more than Christmas.