David Martínez Padilla, our new Agency Director

By Paula Melgar

  • Linked before to the Dentsu Aegis, Havas and Universal McCann groups, Martínez Padilla brings an extraordinary knowledge of the advertising market.
  • Adglow reinforces with this incorporation the attention and service to large accounts and media agencies, among which holds the largest market share.

Adglow, one of the most prominent Spanish multinational companies in technology and advertising services for the main social networks, announces the incorporation to its management team of a professional with extensive experience in the area of negotiation with big accounts, David Martínez Padilla.

His status in the sector has been forged after almost twenty years linked to three of the six major media buying groups in Spain. In Wink since its founding in 2008 (today part of Dentsu Aegis), as the Head of Negotiation and Purchase. In Havas, directing the digital operations of IGlue, and later, at the head of the Turespaña team in Media Contacts. Previously, at Universal McCann (Interpublic) in charge of account management.

From his new responsibility position as Agency Director at Adglow, David will report directly to the Sales Manager, headed by Jorge Rincón, founding partner and CEO of the company.

"I feel tremendously excited about the opportunity to participate first-hand in a project that has established itself as essential in the ecosystem of suppliers of large media agencies. David Martínez Padilla, new Agency Director at Adglow".

With just ten years in the Spanish market, Adglow is the main provider of technology and services for the management of advertising campaigns in large media agencies. Its own technology platform, ADAM, is integrated into the planning strategies of Facebook, Instagram, Twitter, Snapchat, Pinterest, and more recently, Amazon. For the latter, Adglow has been authorized in an extraordinary way in Europe, for the connection via API and the subsequent development of technology at the service of agencies and advertisers from all over the world.

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