The power of social media influencers {Infographic}

By Pooja Kanabar

Influencers are people who have a passion and aren’t afraid to tell the world about it. Whether they're sharing cooking tips, style trends or gaming hacks, they've gained immense popularity and are winning hearts of consumers all over the world.

Last year saw a whopping 12.9 million brand sponsored influencer posts on Instagram alone. (Source: Crobox) With a loyal following and a direct gateway to a millennial audience its no surprise many of the world's biggest brands now enlist influencers to promote their products and services.

If you're considering working with an influencer, our infographic below covers the top things you need to know.

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