Why Birchbox uses paid social to drive subscriptions

By Pooja Kanabar

Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.

Birchbox subscribers get the chance to sample the best new offerings in the beauty world, from lipsticks and face creams, to bath bombs and nail varnishes - providing them with an opportunity to try before they buy.

In this video, Janis Thomas, Marketing Director for Birchbox UK, discusses why paid social is a huge part of their acquisition strategy and how they leverage social channels to reach new audiences. 

 

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