Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.
Birchbox subscribers get the chance to sample the best new offerings in the beauty world, from lipsticks and face creams, to bath bombs and nail varnishes - providing them with an opportunity to try before they buy.
In this video, Janis Thomas, Marketing Director for Birchbox UK, discusses why paid social is a huge part of their acquisition strategy and how they leverage social channels to reach new audiences.
Why Birchbox uses paid social to drive subscriptions
Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.How to use social to keep subscribers
Subscription-based services revenue boils down to two key things: customer acquisition and customer retention. In a recent study it was found the average length of time a consumer keeps a...How to use social to drive subscription revenue
Subscription services ranging across music, groceries, movies and fashion are significantly on the rise with Forbes recently citing “In the month of April 2017, subscription company websites had...Connect with us
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