On 19th April 2017, Adglow UK hosted a roundtable event in association with our partner Pinterest. The purpose of the event was to focus on how retail and fashion brands can benefit from social advertising on the world’s first visual discovery social platform.
Guests from Retail and Fashion brands such as Marks & Spencer, Office, Evans, Matalan & Miss Selfridge were greeted with breakfast, goodie bags and an opportunity to network before heading into the lounge to hear from our line up of expert speakers.
First up was Pinterest’s UK Country Manager, Adele Cooper. Adele shared valuable insight into Pinterest’s core advertising opportunities:
Pinterest has always been a platform for researching and sharing ideas - but did you know that when they’re researching their next purchase, 97% of Pinterest users haven’t committed to a specific brand? This creates a huge opportunity for advertisers who want to engage with prospective customers who are in the buying frame of mind, but are still open to finding out about the different options available to them.
Adele also demonstrated how Pinterest can be used as a key driver for both online and in-store purchases with examples of successful omni-channel experience campaigns developed by brands such as Made.com and John Lewis.
Whether Pinners are being driven to a direct purchase online, or storing ideas for future offline purchases (like recipes to buy ingredients in a supermarket), there’s no doubt about it: Pinners have a high purchase intent.
Adele went on to explore the increasing benefits of Pinterest advertising, from the Pinterest lens functionality to playing with API’s to further personalise the Pinterest experience.
Next we heard from Pinterest’s Partner Manager, Ruby Sharma. Ruby shared key UK retail insights. Key takeaways from Ruby was that fashion is the second largest category on Pinterest with 148 million pins followed by Casual wear and Shoes being the two largest Fashion subcategories. Ruby went on to reveal insights into customer behaviour and how key terms and trends can be used as valuable opportunities to reach a target audience that is growing by 28% on an annual basis.
The final part of the event was an open panel discussion led by Adglow Partner Damian Routley.
On the panel were:
The panel discussion kicked off and covered everything from Pinterest, Fashion advertising and influencer marketing. Key takeaways were:
Perhaps the most important piece of wisdom shared was that brands should never forget the importance of social media in their calendar and to stop looking at social as an afterthought because the opportunity for growth is huge!
If you'd like to learn more about Pinterest advertising for your business, contact us.
Adglow sponsors the tenth edition of the Golfnautas tournament
Ten years of the meeting of digital golf fans who are committed to social action.Adglow, proud to sponsor the Pride Barcelona 2017
Mobile and social networks don't go on vacation in summer [INFOGRAPHIC]
On June 21, the most anticipated season of the year arrives: the summer!! Vacation comes for many, but not for our smartphones, we'll use them almost more than the rest of the year.Adglow Attends School Of Snapchat
On Friday 16th June 2017, Snapchat Advertising Partner , Adglow , attended School Of Snapchat , an annual event which educates advertising partners on Snapchat best practice and upcoming trends.About Us | Office Locations | Contact | Blog | Careers
Copyright © 2023 Adglow All Rights Reserved
Terms & Conditions | Privacy Policy | Cookie Policy
Official advertising partner: