Reach travelers with Facebook's new Trip Consideration feature

Facebook has recently rolled out a new ads solution for businesses in the travel sector. Facebook's trip consideration feature allows travel brands to target travelers who have expressed an intent to travel, but not yet decided where to go.

According to Facebook research, 68% of millennials found ideas for their most recent trip on Facebook and 60% of millennials found travel inspiration on Instagram.

With an increasing trend of millennials turning to social for travel ideas, Facebook's trip consideration feature provides travel advertisers with a valuable opportunity to promote travel deals and showcase popular holiday destinations to drive sales and increase tourism at specific destinations.

Travel advertisers can leverage Facebook's new feature to influence customers holiday choices earlier on in the buying cycle by prioritising ad delivery to those who have a high intent to travel. As well as this, advertisers can utilise the feature to drive traffic to their website and build an audience for retargeting activity.

Dynamic ads for travel helps advertisers reach people interested in traveling with the most relevant ads, and now with Facebook's trip consideration feature, advertisers are able to reach users at the beginning of the buyer journey.

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