Storytelling: the best ally for your content marketing strategy

By Marketing Team


Everyone likes stories. Thanks to the stories, our imagination builds its own history and also facilitates us to connect emotionally and empathize with who is telling the story. Reason why brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

Storytelling is the perfect platform to let a brand’s personality shine through. Storytelling in of itself is perhaps the best way to hit that emotional chord with your customers. Tell stories that are real or at the very least based on real stories and tell them in a way that evokes feelings and emotions and so on.  Using storytelling trend is also a good way to differentiate one company from another.

Storytelling, is an essential content marketing technique that has a crucial place in a content marketing strategy, the ‘conditio sine qua non’ for businesses that want to make the difference in these social and content-intensive times. Today, almost 80% of brands are already investing in their content strategy.

En nuestro último post “Cómo hacer que un contenido se haga viral” ya presentamos la importancia del Storytelling para hacer más relevantes nuestros contenidos:

In our last post "How to make your content go viral" you can see how important is Storytelling to make your content more relevant:

Making stories is the easiest way to connect with people through social network. By telling stories, we are making use ofStorytelling, which is a way that can easily catch the attention of users, besides getting to be reminded more frequently. If your posts contain data based on past reports and studies, do not forget to reference them by providing the links. That will give your posts greater credibility and your users will come back to you on future occasion as a source of reliable information.

Through storytelling we are telling a story for a particular purpose: to inform, motivate, know opinions, and sell … Tell valuable stories, that are interesting to users and that provide them with something more than a purely corporate content. It is about creating an emotional connection with who is reading it. Create a story based on your brand and try to show your clients how it would be an experience with your brand or your product.

You still have doubts? Well, here you are more reasons to bet on storytelling:

What is Storytelling?

Storytelling is a method of explaining a series of events through narrative. The events can be real, fictional or some combination of the two. Marketers use storytelling as a tool for illustrating an otherwise difficult concept, to drive home a point or to encourage consumer loyalty through entertainment or emotional connection. Telling stories, brands capture the attention of its users, generate excitement and offer unique experiences.

As a marketing tactic, storytelling is based on the premise that people remember information better when it is told as a story rather than presented as a list of facts.

The Storytelling helps strengthen the emotional bond between user and brands. Storytelling is the easiest way to connect with people through social networks. Any marketing campaign that rouses an emotional response - whether it be empathy, sympathy, outrage or laughter - is more likely to be remembered.

Remember that Storytelling is a powerful technique for building relationships this can also greatly enhance interest and engagement in you and your business.

Good stories give big voices to small ventures.