The importance of Social Media for SMEs

By Marketing Team


Small and medium-sized enterprises are now considered as one of the keys to the progress and improvement of any society. Gradually, more and more SMEs are becoming aware of the importance of social networks in the day, but still have doubts as to whether they provide benefits or not.

Many small-sized business owners are hesitant to be on these channels or use them for their promotion. They wonder if the effort really worth it. They are not big firms and do not have big budgets. So these entrepreneurs wonder if they should promote their small business in these channels. Are these platforms necessary for their SMEs?

Social networks can be an essential element in the marketing strategy and play a very important role, as long as we take good management and professionals, helping the brand positioning and differentiation.

If you still have doubts, do not miss the rest of the article:

Why on social media?

Social networks have evolved to become a very powerful tool for businesses. If you have a good use of these platforms, you can attract millions of new users at the same time you have direct contact with existing customers thereby improving the brand experience and reputation every day. SMEs should use social networks as an essential tool to grow. The results according to a study by Wildfire, who asked about 700 companies in the digital world on social networks, shows:

  • 88% - Boosting your brand: social networks give us the opportunity to achieve visibility through a clear and useful message to position ourselves in the minds of our consumers, achieving differentiation from the diverse range of competitors.
  • 85% - Encourage dialogue: social networks give the opportunity to be in direct contact with each client, listening to their needs and feedbacks continuously. This also allows each brand to improve gradually getting closer and closer to its customers and improving their experience. This direct link creates a human, honest and very trustworthy relationship.
  • 58% - Increase sales and alliances: creating such closeness has direct impact on company sales, as consumers increasingly being happier they buy more often. This also can be an opportunity to attract potential customers or create alliances of interest.
  • 41% -  Reduce costs: social networks can be very useful to save money. Not only in terms of marketing strategy, as through social networks also you can do market research or recruiting staff through platforms like LinkedIn.

Most important reason to use social networks within your marketing strategy is to be aware that this is a long term process. You can not build an image within social networks overnight, patience!

If you take a good management of social platforms, success will come to you gradually.

And you must not forget that if you want to reach your potential customers and that they start being part of your online community, you must deliver content, photos, videos, news... aligned with the interests of your followers. If you're a small company, have no qualms about hiring a professional dedicated to your networks, community managers are the best tool to achieve your goals.