The New Integration of ADAM with Google Analytics is Key to Your Business. Find Out Why!

The new integration with Google Analytics allows the connection of your web analytics tool of preference with ADAM. This union is very important for those campaigns that redirect he user to a website.

Campaigns that redirect to a web address generate data that goes beyond social media, such as the time a user spends in a certain section of the website, or the number of pages viewed. Having this information is a great advantage when it comes to knowing the type of users most interested in your brand.

Optimize your campaign for Google Analytics metrics and increase your results

ADAM also gives you the option to log in with your Google Analytics account when creating your campaign. Once you are logged in, you will gain access to all Analytics metrics within.

You will be able to view your Analytics metrics, along with the rest of campaign metrics, in ADAM Monitor as well as in your reports. More importantly, you will be able to optimize your campaign for Google Analytics metrics, which are the most important metrics in this type of campaigns.

A clearer understanding of your visitors and their behavior

This integration permits a deeper understanding of your visitors based on your campaign segmentation in ADAM. Thanks to the so called targeting UTMs, you will be able to choose the segmentation options that you so wish (placement, age, gender, interests, education, etc.) with one simple click, and view the metrics in Analytics according to these parameters.

So if you wish to get the most out of these campaigns and know your web visitors better, start using Google Analytics in ADAM.