Amazon's ad solutions are still uncharted territory for many marketers. As the e-commerce giant grows its offer to advertisers, here we share some tips to help you find, attract, and engage millions of Amazon customers at every stage of their journey. Let's start with some numbers…
CHANNEL CONSIDERATION:
TARGETING OPTIONS:
START WITH GOALS:
AMAZON’S GOLDEN RULES FOR SEARCH ADVERTISING WINS
With Amazon you have the chance to advertise your products using keyword targeted ads that appear within search results and product detail pages. This means you're able to take shoppers directly to your product's detail page, and manage your spend with daily budgets. Here are our top 4 tips to make the most of these:
Use match types with automatic targeting.
Begin with automatic targeting.
Keep an eye on campaign insights in order to identify where to focus and scale your ad spend.
If you're interested in learning more about Amazon ads, check out our Digital Media Lab. Or, get in touch with us and book your free advisory call today to discuss how Adglow can help you to craft a winning digital advertising strategy.
Best Practices - Amazon Advertising
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