Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new.
For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment. Let's look at Twitter's user statistics and ad features in more detail.
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TWITTER’S GOLDEN RULES FOR WINNING MARKETERS
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Best Practices - Twitter Advertising
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