Creating the right ad campaign objective is imperative to achieving your advertising goals. Each social platform has specific objectives you can utilize from increasing page likes, to optimizing your ads for website clicks. But, choosing a good location for your ad is essential when creating a successful campaign.
Reaching your audience where they spend most of the time and knowing the device and operating system they use, can make a difference between an ordinary campaign and a successful one.
You should also keep in mind that more than 80 percent of social network users are accessing social media on a mobile device in 2016. This means that most social media ads are being viewed on mobile devices as well. So we recommend you that your mobile ads should be specifically designed for the small screen.
ADAM makes it easier by letting you place your ads on every platform supported by Facebook; Facebook, Instagram or Audience Network. Within each, you can find several placements and choose the one, which best fits your campaign objective.
Depending on the objective you choose when you create your ad, your ads can appear in different places where they're likely to perform best. You can also select between Desktop or Mobile when choosing the device type and operating system for a better customization.
These are the placements available to you:
Audience Network
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