Late in Q3 2018 Amazon announced a raft of changes to simplify the names of their advertising products.
Prior to the change, Amazon offered two distinct products to the market - Amazon Advertising Platform, and Amazon Marketing Services.
The offering has been consolidated and is now simply called Amazon Advertising. Within Amazon Advertising is a full portfolio of ad products and services:
This new naming simplifies the Amazon ad ecosystem, making it easier for advertisers to understand which product aligns with their requirements. And whilst the names have changed, the functionality hasn't - Amazon's powerful set of advertising products remains an exciting new opportunity for advertisers.
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